This post is in collaboration and sponsored by Puriti Mānuka Honey. I’ve had the pleasure of trialling their range, and not only are their products delicious, but the company’s incredibly committed to safeguarding and protecting this precious resource. Thank you for continuing to support the brands who help make Nourish & Tempt possible. All words and opinions are, as always, my own.
Ah sweet, sticky honey. A liquid gold of sorts; a food of the gods. While there are hundreds honey types in circulation globally, we in little old New Zealand are world-famous for one in particular – the queen (bee) of honey, and ever popular, mānuka.
Of course, honey, like all concentrated sugar sources, is a food to consume sparingly, or in smaller amounts. This kind of goes without saying – when we buy a jar of honey, it’ll naturally last on the shelve for a wee while.
Yet, mānuka has a slightly different reputation regarding potential health benefits, supported by quite an extensive range of scientific studies.
There is lab-based evidence, for example, to suggest it efficiently inhibits influenza virus replication (Watanabe, Rahmasari, Matsunaga, Haruyama, & Kobayashi, 2014). This highlights the perceived antimicrobial properties of this unique product – even used effectively in wound dressings! (Watson, Bergguist, Nicholson & Norris, 2017).
Total kiwi honey exports now top $350 million/year, and is one of our fastest growing exports at 19% per annum over the past 10 years. Of this, the industry suggests mānuka accounts for 70-75% of the total value (Williams, 2018) – that is a *seriously* huge honey pot.
However, this takes us into a sticky situation – while the annual production of genuine New Zealand Manuka honey is approximately 4000 tonnes (Puriti, 2019); according to research by UMFHA, the main trade association of NZ mānuka honey producers, some 10,000 tons is being sold internationally and marketed as mānuka honey (Leake, 2013). Which leads to a conundrum where the maths doesn’t quite add up.
Every product has a story before it winds up in our shopping basket – where it has come from and how it was produced?
This story can be a powerful impactor and driver of food choice, evoking the question why buy what we buy? Quality? Ethics? Community? Nutritional benefits? Provenance help us explore all this, and then make a more considered choice over the products we buy, and therefore align with.
Knowing the provenance of food isn’t always black and white though, but rather many shades of grey – there can be a heck of a lot of public confusion around what makes New Zealand Manuka honey unique.
So, on a global scale and given mānuka honey isn’t always mānuka honey, provenance and purity is key.
NZ’s Ministry for Primary Industries (MPI) has given us a hand here, by finalising a government-set robust, and rather sophisticated, criteria and scientific testing methodology late 2017 around what makes mānuka honey indeed mānuka honey.
This can be used to authenticate products specifically for export; along with ways of improving traceability (Ministry for Primary Industries, 2019). In short, this allows the right people to call mānuka, Mānuka!
Product labelling criteria and legal requirements differ outside of NZ. If a product is to be labelled true mānuka from NZ, it has to pass through MPI-recognised laboratory testing; which by definition, and getting rather technical, must contain a combination of five attributes (four chemicals from nectar and one DNA marker from mānuka pollen).
This standardisation is important as it allows the industry to separate true NZ mānuka honey from other honey types (Ministry for Primary Industries, 2019).
Beyond this, if you pick up a jar of mānuka you may notice UMF and MGO certifications on the products labels. These measure and grade honey’s purity and quality, through a separate industry led standard.
UMF is internationally registered, and can only be used by licensed users. These guys seek to identify natural and unique markers, like Leptosperin, Methyglyoxal and DHA – found natrually in mānuka honey produced on our home turf.
The presence of certain compounds are graded to allow a comparison of the honey’s bacteria-killing power against that of a standard antiseptic. As the rating on the jar increases (e.g. UMF10+ UMF 12+, UMF 15+…) as does the antibacterial power (Williams, 2018) . So, if in doubt – look for these marks too!
Honey contains around 80% sugar (as natural glucose and fructose, rather than sucrose found in table sugar) and a unique combination of other compounds – including antioxidants like flavonoids and phenolics – suspended in water. High levels of compounds such as methylglyoxal (MGO) have documented antimicrobial activities, which is what makes genuine mānuka honey so special (Williams, 2018). It’s sweeter than white sugar, but with a smidge less calories, and contains naturally occurring vitamins and minerals.
When it comes to product quality and purity for mānuka honey, it’s hard to beat kiwi-company PURITI. I’ve had the pleasure of trialling their mānuka honey range, and not only are their products *beyond* delicious, but the company’s incredibly committed to safeguarding and protecting this precious resource – they’re a different brand concept, unlike anything in the market. For example:
Genuine mānuka honey is a rare, unique commodity to NZ. When buying a jar, and in an attempt to safeguard mānuka’s purity, make sure your honey pot has been harvested, extracted, tested, certified and packed in the country. As you probably now can see – being ‘produced in NZ’ isn’t enough.
For more on Puriti head to their website here: https://www.puriti.com
Te Papa . (2019). Māori medicine. Retrieved from Museum of New Zealand: https://www.tepapa.govt.nz/discover-collections/read-watch-play/maori/maori-medicine
Ministry for Primary Industries. (2019, March 28). Mānuka honey. Retrieved from https://www.mpi.govt.nz/growing-and-harvesting/honey-and-bees/manuka-honey/
Manuka Honey NZ | Manuka Honey Production| PURITI. (2019). Retrieved from https://www.puriti.com/pages/honesty-transparency/#manuka-industry
Watanabe, K., Rahmasari, R., Matsunaga, A., Haruyama, T., & Kobayashi, N. (2014). Anti-influenza Viral Effects of Honey In Vitro: Potent High Activity of Manuka Honey. Archives of Medical Research, 45(5), 359-365. doi:10.1016/j.arcmed.2014.05.006
Watson, D., Bergguist, S., Nicholson, J., & Norrie, DH. (2017). Comprehensive In Situ Killing of Six Common Wound Pathogens With Manuka Honey Dressings Using a Modified AATCC-TM100. Wounds.
Williams, C. (2018 ). Manuka honey – market insights. My Farm Investments.